As a subscriber to Audiophilecandy's email newsletter, I also received news of this little device in my inbox late last night. I certainly have an open mind as to the audible merits of this little box of tricks, but at the advertised price I'm going to state here and now that my wallet will be remaining well and truly closed, now matter how big the improvements (if any of course

).
These guys are offering a 30 day money back if not satifised terms of sale, IIRC, so if you try and don't like, then return the package and nothing is lost.
Personally, I'd start by trying out some of the cheaper anti-static treatment devices for CDs on the market. Working on the theory that electro-static energy (static eletricity) is created and discharged as a CD spins around inside a player. The waves of electro-static energy are alleged to not only interfere with the signal carryiing wires and parts (via RFI), but also affect the correct focusing of light photons from the laser (i.e. the static charge has the potential to propel or skew the laser beam).
Ringmat's Statmat is a fairly costsly (£40, IIRC) film like disc which sits on top of the disc in the disc drawer of the CDP (you basically stick it on top of the label side of the disc, close draw and play). Other similar devices are sold by Audiophilecandy too if you do a search on their website.
I'd give the some anti-static sprays a try like Nordost's ECO3 or Russ Andrews Relees. An even cheaper alternative and has good results apparently is anti-static lens cleaner spray as used in photography. I'd suspect that office screen cleaning and photo copier anti-static cleaning sprays would also be suitable.
Interesting stuff re using the de-gauss cycle of a TV, Zanash

. Do you mean *any* TV can be used, or do you mean specifically computer monitor screens? I mean normal TVs always produce static charge on the screen if you leave dust to build up on the screen, but computer monitors never suffer from this static buld up problem (why can't they do the same de-gauss for normal TVs too

).