Complete ff'ing knowledgeless nonsense. How are you going to balance a cartridge, if you put extra circuitry in then all you introduce is more thermal noise. If you use a balun then you get more frequency ff'ing around with than you even do with a SUT and that is more than enough messing.
The *only* advantage in balancing is with long cable runs, any other application of it makes things worse not better.
Er, isn't a MM cartridge intrinsically differential in operation?
Not disagreeing with your comments about circuit design and thermal noise, but I thought a phono cartridge - in particular a MM - is the one thing in an audio system that is legitimately deserving of balanced operation.
As to why balanced line is popular... it's an American thing. They like to have their electronics in line with the listener, but the power amp in line with the loudspeakers. So they think balanced operation is going to offer lower noise. Unfortunately, there's a world of difference between proper balanced line operation and pseudo-balanced operation.
But I disagree that the XLR connection is inherently 'worse' than single-ended under all conditions. For whatever reason, Ayre equipment for example sounds a lot better balanced than single-ended.