The Golden Ratio is a very ancient formula for creating an ideal acoustic space. Basically the room width should be the height multiplied by 1.62, and the length should be the height x 2.62.
There is substance to this theory. the dimensions ensure an equal distribution of room modes throughout the audible range. Room modes don't have to be that bad, the real issue is double or triple modes. These occur when any two or three dimensions are divisable by each other. The cancellation of certain frequencies in the bass area often leads to a very anaemic sound along with probably one or two massive bass peaks. With triples ( say the room is 14'x14'x7') the nodes created by cancellations can be as large as -30 to -40db. In other words, no piece of kit will get around it.
So, starting with a good room, one that avoids double and triple modes, is a good starting point, meaning that you have the potential for great sound. There is however alot more to acheiving this than plonking your setup down and listening, and the final results will be greatly influenced by the absorbtion characteristics of all surfaces and furnishings, along with careful speaker placement and listening position . All of these are things you can tweak however, the room's dimensions might be harder. Try to find a room who's dimensions are not divisable by each other.
Just looked at the link, not a bad primer.
Speaker positioning is of course important. Take Titian's room. Given the dimensions, he should be getting something close to a double node at 24hz, and the same at 48hz etc. it's not quite a true double, as no two dimensions are the same, but the nodes across the width and length are close to each other.
Now the 48hz node will result in a cancellation at intervals of 1.875 m along the length of the room, so you will get a mode (orpeak) at 0.9375m out from the wall, and at 1.875m intervals. Given that you don't want to position the speaker's voice coil in either a mode or node, you should position them half way between the two. Do this for the lenght, width, and then the height if possible, and you should in theory avoid the worst of the room's effects.