Well, I was listening with my mouth open, if you know what I'm saying.
Subsequent to my Nordost demo, I read some of Roy Gregory's ludicrous Nordost cable reviews in (thankfully free) copies of HiFi+. Putting his mangling of the English language to one side, these showed either that he was very deluded, or had an "interest" in their business. Imagine my surprise at the news that he's now working for Nordost, and that his wife was also an employee.