AT, there seem to be a whole bunch of good opportunities staring you in the face. In addition to the stuff others have mentioned...
- If your customers won't buy reliable business PCs then sell them a maintenance contract, and get the money upfront!
- Put together some packages for backup hardware - single NAS or USB drives, RAID5 systems etc. Work your customer database to offer these products to your customers.
- Find a system builder with a decent range of PCs that won't need upgrades when brand new. This becomes your in-house brand, then...
- find a couple of leasing companies that offer lease rental and lease purchase. Get them to explain the tax benefits of rental over purchase.
The last two points come together here.
You're making system recommendations and then (I presume) letting your customers go off and spend their money with another company. Meanwhile,
you're the first person they call if something goes wrong with the gear that you recommended but
didn't supply.
Now look at an alternative. Unless you are charging a consultancy fee for sourcing equipment then don't spend too much time helping the customer spend their money elsewhere, but you do want to offer them a choice.
List the cheap PC + upgrades + loss of warranty + service contract as a total cash price vs. your house brand with all the bells & whistles they need with full maintenance and then show the price as a equivalent weekly lease.
At this point you're probably thinking that the customer can't make an A to B comparison, but that's the idea! There's nothing underhand about this; it's simply a different way of doing business.
What you've done is a very professional job. You've given your customer everything on his wish list all wrapped up in a neat package and shown him how to get it in the most tax efficient way possible.
So far, so good. But we're not home yet. The final hurdle is helping your customers change the way they think about their computers. Someone else said it earlier in this thread; the PC is just a tool, not some precious item to own. They're buying the most important thing - the use of the tool rather than the tool itself.
Now stop whinging, get your game together and go do some business.
Good luck