I worked through a similar problem to this one in a photography forum I was involved with: some of the most knowledgeable and community-minded photographers contributed to it becoming the go-to place for information. The absence of big egos and warped attitudes gave it an uncommonly good signal-to-noise ratio: people were polite and well informed and all was well.
Over the years, these smart people pooled their expertise and came up with some really interesting things that other people found useful enough to buy. Some products emerged directly from the wellspring of shared expertise. But, overnight, the people who developed those commodities became 'Trade' and the moderators had to deal with the dilemma of commercial bias: could the forum continue to discuss those projects now they were available for sale, without that being considered promotion?
Personally, I want to read informed opinion, not armchair speculation. And the best informed 'experts' are usually those smart enough to make stuff: those in 'The Trade'. I'll accept a bit of self-promotion if the signal-to-noise ratio is high enough. What is far more pernicious - an indefensible waste of bandwidth - is the attitude problem.
Someone can be terribly bright and yet still be a completely combative tosser.
Web history has already shown that forums lose their way, not because of trade influence, but because they fill up with personally litigious dross instead of honest, open, informed discussion.
Purely trade forums are always toothless: genuine debate is hobbled by moderator censorship. Purely amateur forums, conversely, often become bear pits.
The best forums combine an intelligent mix of declared trade and open-minded enthusiasts. They only work well when everyone is passionate about the subject and prepared to learn; when everyone is considerate of everyone else; when everyone is free to express their opinion and subject it to cogent counter-argument; and when no-one is looking to further the cult of their own mystique.
Over the years, these smart people pooled their expertise and came up with some really interesting things that other people found useful enough to buy. Some products emerged directly from the wellspring of shared expertise. But, overnight, the people who developed those commodities became 'Trade' and the moderators had to deal with the dilemma of commercial bias: could the forum continue to discuss those projects now they were available for sale, without that being considered promotion?
Personally, I want to read informed opinion, not armchair speculation. And the best informed 'experts' are usually those smart enough to make stuff: those in 'The Trade'. I'll accept a bit of self-promotion if the signal-to-noise ratio is high enough. What is far more pernicious - an indefensible waste of bandwidth - is the attitude problem.
Someone can be terribly bright and yet still be a completely combative tosser.
Web history has already shown that forums lose their way, not because of trade influence, but because they fill up with personally litigious dross instead of honest, open, informed discussion.
Purely trade forums are always toothless: genuine debate is hobbled by moderator censorship. Purely amateur forums, conversely, often become bear pits.
The best forums combine an intelligent mix of declared trade and open-minded enthusiasts. They only work well when everyone is passionate about the subject and prepared to learn; when everyone is considerate of everyone else; when everyone is free to express their opinion and subject it to cogent counter-argument; and when no-one is looking to further the cult of their own mystique.