Russ Andrews is RAVEing mad ?

robert_cyrus

robert_cyrus

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dont know if this was sent out by mistake, but anyway ....

raveblack_lifestyle.jpg


Russ Andrews website link

***Memo***

To: Sales and Marketing Team
Subject: RAVE Amplifier and speaker launch update

As you know the new Russ Andrews RAVE 1 stereo amplifier and loudspeakers are due for launch on Monday, 10th May 2004. We have fixed the price at £199.95 for the amp and £299.95 for the combined pack comprising the amp, loudspeakers, YellO mains cable and KWIK speaker cable.

RAVE will be initially launched in the Hi-Fi and Home Cinema press. I'm sure that an amp which sounds so detailed and musical, yet is so small, will be irresistable to music and movie buffs. Don't forget you can play most sources through the RAVE amp: CD, MiniDisc, iPod, MP3 player, PC and Mac soundcards, DVD, TV or HArd Disc recorder.

We'll be promoting the RAVE package later in the PC magazines as it will be the perfect alternative to the usual PC speaker packages - the ones I've heard sound terrible in comparison with RAVE. John and James have been using theirs at home for about 8 weeks now - can we have them back please!

http://r.vresp.com/?RussAndrewsAccessori/a41a6d31f2/186398/d41b611ba0
will contain all of the latest information about the new equipment. We have instructed the web agency to design a banner for our homepage for the launch date.

***IMPORTANT: Can I remind everyone that the products and the launch is to be kept SECRET. The press have been alerted prior to this date but I want to go for maximum impact on launch day.***

Regards
Russ

PS Thanks to James for coming up with names for the different finish options. The amp is available in Mercury and Carbon Fibre.
Click to expand...
 
just phoned them up, cos i'm good like that. told them, just in case they didn't know, but i'd received an email all about RAVE.

and yes, sending the email to their entire customer mailing list was a mistake.

oops !
 
This stuff is not only wet behind the ears, it looks wet all over....just pulled out of the s(t)ink??
 
Originally posted by robert_cyrus
and yes, sending the email to their entire customer mailing list was a mistake.
Click to expand...

Hmmm, I'm far from convinced there. Looks like a deliberate marketing ploy to me (which seems to be working... ).
 
yes, chapter 1 in marketing for dummies. appeal to the ape brain in your customers by telling them not to do something.
cynical or what.
still it'd be good if it was a latter day nait 2 but somehow i doubt it.
cheers


julian
 
Originally posted by sideshowbob
No headphone out. Big mistake for that kind of product.

-- Ian
Click to expand...

The RA Headphone amp in the works perchance? What better companion to the new RA headphone cord for the senns ??
 
Dear Customer

Ooops! we're sorry!

Due to a mistake with our email system, it appears that several customers may have received an email from Russ that was intended for our staff. The email was inadvertantly attatched to our customer mailing module rather than the internal email system.

The content of the email was confidential and we kindly ask anyone that received it to delete it.

We apologise for any inconvenience caused and we have taken steps to ensure that this mistake should not happen again.

Yours in music

John Armer
Webmaster, Russ Andrews Accessories
 
Dear Customer

Ooops! we're sorry!

Due to a mistake with our email system, it appears that several customers may have received an email from Russ that was intended for our staff. The email was inadvertantly attatched to our customer mailing module rather than the internal email system.

The content of the email was confidential and we kindly ask anyone that received it to delete it.

We apologise for any inconvenience caused and we have taken steps to ensure that this mistake should not happen again.

Yours in music

John Armer
Webmaster, Russ Andrews Accessories
 
they so blatantly did it on purpose!!

"I'm sure that an amp which sounds so detailed and musical, yet is so small, will be irresistable to music and movie buffs. Don't forget you can play most sources through the RAVE amp: CD, MiniDisc, iPod, MP3 player, PC and Mac soundcards, DVD, TV or HArd Disc recorder."

thats just 100% advertising to me!

Chris
 
Whatever Russ may or may not be, raving would not be an apt description, he is one of the most controlled people I have met in the industry. No one gets a house that size in a lovely area of Kendal by chance.

Leaked, internal E Mail? Not using that language it wasn't.
 
Aha, the giveaway is the URL in the email: r.vresp.com. The vrep.com domain is owned by Vertical Response, a viral marketing company based in San Francisco, and the link is clearly being used to increment a response count before forwarding the user onto RA's site. In other words, he's sending unsolicited commercial email (spam) to draw people to his new product page while pretending he isn't.

http://www.verticalresponse.com/ gives the full picture.

Cheeky bugger.

-- Ian
 
Well spotted Ian. As everyone might already know - sending unsolicited email to personal email addresses (business ones are exempt) is now illegal in the UK. Anyone tempted to issue proceedings?
 
I presume people recieving the mail are previous customers of RA, as in they probably didnt untick the box asking if you would like to recieve promotional material from the company. I dont think that would be unsolicited.
 
Damn. Let's get the gallows ready anyway.

Marketroids. The Spartans had the right idea, stick them on a mountainside at birth.

-- Ian
 
Those addresses were also at the bottom of the second email which took you to the homepage.

Thats quite sneaky as they will get a result of how many clicked on the links in both emails. I must admit I did think the email address was a strange looking one but clicked on it anway in a robotic trance.

Ive been had by Russ Andrews..........and thats a bad feeling. :(
 
You're not the first person to had. But then if people want to pay £80 for tiny peice of oak then thats their choice.
 

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