Seems you can't buy the truth.

[YNMOAN]

So, Rob, what are your thoughts on the ASA's conclusion that BD's (specifically commissioned) report is insufficient/inadequate to serve as proof of efficacy?

 

[RobHolt]

So, Rob, what are your thoughts on the ASA's conclusion that BD's (specifically commissioned) report is insufficient/inadequate to serve as proof of efficacy?

it echoes a concern I have that ideas and possibilities, if repeated enough times by the 'experts' tend to get accepted as facts.

Just because something might happen, doesn't mean it will.
You can make equipment do all sorts of things and even fail if you subject it to certain tests, but those tests need to account for real world circumstances - including the limits of human hearing and processing.

What people like BD produce as findings aren't necessarily wrong, but those findings must always be subject to two questions. What is the real life relevance of the findings and have properly controlled listening tests backed-up those findings.