Sentence of the Year Award

Well I've seen some pretty special phrases bandied about when it comes to Audio Advertising, but I feel, after much deliberation, the below must win the award

Whilst I have no doubt the product in question is both unique and proficient, surely an award is due for "ToneSpeak above and beyond the call of duty in a marketing enviroment"

Well done that man

PS I have heard that the cable in question is in fact bloody good! Hope to try some soon.

 

Clearly that one can't be attributed to Tone, as it mentions Norah Jones in a positive light.

 

i thought you meant someone had been locked up

 

"Well done that man"

Nothing like a bit of marketing waffle.

That is the best bit I have ever seen in the World of Hi-Fi. Can someone else do better?


In F1 we seem to get massive distortions of the truth!

Ian

 

From whom? The manufacturer?

 

This may not be the 'marketing waffle' that you think. By coincidence, I've recently been listening to a speaker cable that had precisely the effects described.

I found myself melting into Diana Krall, bopping to Stevie Wonder, chilling to trance, banging to house, inviting Bach for afternoon tea and rockin' the joint with Rammstein.

I do think that the manufacturer should add a disclaimer to the description, though - perhaps something like:

"Some of the effects described may not be achievable with Bose or Linn Kan speakers. Other components in your hi-fi system may be almost as important as the cables."

As for Norah, I can't yet comment on whether I could melt into her as I haven't tried it yet. I can hardly wait.

 

I'm not so sure Isaac

After all what is "weather melting" . Some new method of burning in the sun to guarantee fine clear days?

Should be Mr P, should be

Er who's that then Markus? I thought WM was just head of marketing

 

"Weather Melting" -

The practice of creating special audio cables in the artic mists, these cables must be hand wound/braided by virgin eskimo puppies. All this must be done whilst the snow is melting by early morning sun.

 

The St Matthew Passion? The B Minor Mass, perhaps? Bach's hardly what I'd call "afternoon tea" music

 

I read that too. Masterful. Especially the << weather melting into Nora Jones >> I instantly thought avalanche and, good.

 

Best laugh of the week IMHO. Give that man a cigar. Make it two...

 

It would work if sufficient heat was applied.

Tony.

 

A good rub should help that .

 

Well I'm afraid our winner cannot be with us this evening

He's currently tied up on location hand twisting a Bach of dialectics with a unique compound comprising interwoven strands of English and Elvish.

I'd like to welcome the dripping Nora onto the stage to accept the award on his behalf, it is rare for the academy to recognise truly original work, and I'm sure if our winner could be here, none of you would understand a word anyway

Ladies and Gentlemen, thankyou

 

How about this one:

"The selection of exclusive components, the attention to detail during crafting and the latest in technology make the <xxx> into a D/A converter which not only conforms with the highest standards, but conversely also sets the standard: Its stunning, dare I say incomparable depth-staggering and delight in detail unfolds above all through the harmonious interaction with other components of absolute quality – for example our <yyy>, the <zzz> power amplifier or the revolutionary <aaa>."

Oh, sorry, that last < > has been used already

 

Christ,

I didn't realise he'd now expanded into hardware as well

 

Steve, what were you doing on the MBL page?

Anyway, this sort of pap comes out when people try to do translations of bad German advertising copy for the English webpage: it sounds even more horrible in English than in the original language.

 

Well, I was looking at a DAC64 on ebay.uk and the guy said he was upgrading to an MBL. You're right, it's not fair to pick translations

 

To clarify, translations would have to be entered in another category - best sentence based on a foreign language.

Although, going back to our winner, it appears that he may well have qualified for that as well truly a man amongst boys when it comes to the written word I feel:notworthy

But I must say, given the furore surrounding the use of pseudo scientific terminology by those responsible for the "pedalling" of cables and other snake oil products to the unsuspecting marketplace, it is refreshing for one marketing team to throw away the technobabble and cut straight to the incomprehensible BS from the off