I find it unlikely there will be many businesses with non secure wifi, no doubt some but not many, walking in an telling them might make you appear a twonk.
The kind of business you have can only start up from word of mouth. I would suggest that websites are a trivial concern right now, you need that word of mouth.
With the greatest of respect, how have you turned into your first jobs? Was it in a shirt and tie, or a pair of jeans and system of a down t-shirt?
Tie and the full works.
Did you turn up in a banged out nova?
Legs

Although some times my dads Escort which looks modern if you don't know about cars.
Do you have a 'number 2' all over because its cheaper and your mum can do it?
My hair is not short or not long, it is just smart.