Hello folks,
It will probably come as no surprise to you that ZeroGain's audience is very skewed towards males. However, looking over the member and guest statistics for the last couple of years, we've found an alarming decrease in our proportion of female visitors.
We've no desire to exclude females from the user base, so we've done a little research with some of our female users as to what may be keeping them away. One of the main issues that arose was the styling of the site, and to correct this oversight, we've tweaked the design slightly to widen our appeal to a greater demographic. We'll continue to serve our existing audience, but we'll be working to find a balance that will work for everyone.
Any thoughts or comments are much appreciated.
Cheers!
Mark
Edit:
In case you've arrived to the thread late, the change to our colour scheme was indeed an april fool's joke, as seen below:
It will probably come as no surprise to you that ZeroGain's audience is very skewed towards males. However, looking over the member and guest statistics for the last couple of years, we've found an alarming decrease in our proportion of female visitors.
We've no desire to exclude females from the user base, so we've done a little research with some of our female users as to what may be keeping them away. One of the main issues that arose was the styling of the site, and to correct this oversight, we've tweaked the design slightly to widen our appeal to a greater demographic. We'll continue to serve our existing audience, but we'll be working to find a balance that will work for everyone.
Any thoughts or comments are much appreciated.
Cheers!
Mark
Edit:
In case you've arrived to the thread late, the change to our colour scheme was indeed an april fool's joke, as seen below: