There is a whole 'can of worms' to be opened here, if the discussion includes relative quality of programming, adverts etc.
It is not strictly true to say that the BBC has no adverts - it is just that they are adverts for themselves. After every programme there are two or three minutes of adverts for other programmes. On the highly-rated news24, for example, after the 'news' item has been covered you often hear that the item is the subject of a documentary to be shown on BBC1 at xxx. In other words, the 'news' was an advert.
Instead of news we are treated to a 90second advert for the news, showing their correspondents all around the world - every 30 minutes!
As for licensing, it is true that if you do not use the equipment you have for watching live tv, then a license is not required. There are interesting discussions on this subject, and websites devoted to the subject - most notably showing that the tv licensing authority is a pernicious scam operating on lines which, if it were a normal company, would lead to their closure. Where else are you presumed guilty of an offence and have to prove your innocence?