But if you sell through Ebay, why would anyone buy from a dealer/distributor at a 50% premium?
Keith.
Obviously they wouldn't, which is why I sell direct and the customer gets a product for less than half the price he would have if it was sold by a retailer.
This is not rocket science, it is very simple. Ah! I think I know what you are getting at, they probably presumed I had set my retail to include a retail margin as some manufacturers do and had just started off by selling direct at ebay but really wanted some retailers.
Yes there are people who do this. A recent case I noted was a direct accessory (mostly turntable bits) supplier who sells direct on ebay produced a turntable, he sold it direct with a retailer margin, which he took for himself, but now is trying to put it in retailers, I think a couple have taken it. SRM (Stuart Robert Michell). A very good turntable by the way, probably the only current belt drive I could live with. All acrylic (good material

) fabricated by the same company that does my cases.
I can understand to a degree as an unknown manufacturer with an unknown design, with a couple of good reviews, but has to sell by word of mouth, very difficult. BUT in my opinion he should have stuck with it and earned his reputation (it takes time). I think the retailers will just screw him, they wont promote it, and probably wont pay for it, so he is back where he started. This is the way the industry has been set up, so the big boys can see off any new product or competition, it has been a near closed shop industry for many many years and only now are we breaking out of it.